Wheatpaste and wild posting
Wheatpaste and wild posting campaigns, planned and run for you.
Posters on walls get seen on foot, all day. We plan the campaign, staff the crews, handle logistics and permits, and send photo proof.
- Crews and logistics
- Permits and logistics
- Photo proof
- City by city
How a poster campaign works
Share the plan
City, dates, poster size and count, and the goal. A rough brief is fine.
We organize it
We plan the campaign, line up the crew, and handle logistics and permits.
We post and report
The crew posts the campaign. You get photos of the work.
Street work behind this service
We have not published a wheatpaste case study. These are real street programs from our public case studies. Some clients are anonymous in the library, so we describe them by type.
Multi-city street program. 22 activation dates and 50,000+ flyers handed out.
Door-to-door program across two states. 187 stops documented with 195 geo-tagged photos.
Street sampling blitz in New York City. 15,000+ samples and 8,000+ direct interactions.
An 11-day guest-facing program during the Grand Prix, November 2024. 15,000+ guest interactions.
More at airfreshmarketing.com/case-studies.
Common questions
What is wheatpasting?
Pasting paper posters to walls with a water-based paste.
Is wild posting the same thing?
They are closely related. Wild posting means posters placed in public view, often in groups. Wheatpasting is a common way to do it.
Do you print the posters?
No. You bring the posters.
Do you own poster sites?
No. We staff the crews, and you supply the posting spots you have approval for.
Planning a poster campaign?
Book a short call with your cities and dates. We will tell you what we can cover.