Guide

What is wheatpasting?

Wheatpasting is a way to put paper posters on walls and boards using a water-based paste. Brands use it for music, film, launches and local awareness.

Why brands use it

  • Seen on foot by people in the neighborhood
  • Posters stay up for days or weeks
  • Strong look at street level
  • Easy to focus on a few blocks

What to know first

Where you can post matters a lot. Some walls are leased for poster ads. Others are not. See our permits page.

Planning a poster campaign?

Book a short call with your cities and dates. We will tell you what we can cover.